Master Episode List
O'REILLY ON ADVERTISING
(Aired June-December 2005)
1. "When Ads Go Too Far"
2. "So You Want to Be a Voice Actor"
3. "Celebrities and Advertising"
4. "A Brief History of Advertising"
5. "The Science of Advertising"
6. "David and Goliath Ad Stories"
7. "Music and Advertising"
8. "From Suits to Nuts: The Sparhawk Story"
9. "On the Shoulders of Giants: Five Men Who Invented My Job"
10. "The Wrath of Cannes"
11. "Humour in Advertising"
12. "Public Service Announcements (Yes Virginia, Advertising Does Have A Heart)"
13. "You Are the Art Director"
14. "Beer Advertising"
15. "International Creative"
16. "Branding"
17. "Music as a Character"
18. "Selling Ideas"
19. "Great Moments"
20. "Campaigns"
21. "Good Briefs, Bad Briefs, Ugly Briefs"
22. "Does Advertising Work?"
23. "Great Writing"
24. "Fashions in Ad Creative"
25. "Terry's Desert Island Reel"
AGE OF PERSUASION SEASON #1
(Aired Sept 2006-June 2007)
1. "Clutter"
2. "The Language of Persuasion"
3. "Rinse & Repeat"
4. "Yoots (Advertising to Youths)"
5. "The Lesson of Clark Gable's Undershirt"
6. "The Long and Short of It"
7. "Breaking the Contract"
8. "The Rise & Fall & Rise of Branded Entertainment"
9. "The Human Face of Persuasion"
10. "All the World's a Marketing Opportunity"
11. "Walk 1.6 Kilometres in My Shoes"
12. "Strange But True Tales of Market Research"
13. "Love, Marriage & Sexual Tension"
14. "Branding a Nation"
15. "The Persuasive Power of Storytelling"
16. "Protecting the Celebrity Brand"
17. "Goin' to the Show: Super Bowl Ads"
18. "A Sense of Persuasion (Marketing to All Five Senses)"
19. "Leaving Your Mark (Logos)"
20. "The YouTube Revolution"
21. "By Any Other Name"
22. "Guerrilla Marketing"
23. "Frontiers and Boundaries"
24. "Reviving the Brand"
25. "Award in Edgewise"
26. "It's the Insight, Stupid"
27. "The Wall of Cynicism"
28. "The Future of Persuasion"
29. "Do This Or Die"
AGE OF PERSUASION SEASON #2
(Aired January-June 2008)
1. "There's Never a Marques of Queensbury Around When You Need One"
2. "The Sport of Persuasion"
3. "Old Media, New Media, Borrowed Media, Blue Media"
4. "Branding the News"
5. "Guerillas in the Mist"
6. "All I Really Need to Know about Life I Learned in Agency Pitches"
7. "The Trouble With Big"
8. "Royal Jelly"
9. "Advertising as Censors"
10. "Crowd Control"
11. "Strategy"
12. "In Defence of Advertising"
13. "Emotion"
14. "The Myth of Mass Marketing"
15. "Selling War"
16. "Niches, Nooks & Crannies"
18. "10 Remarkable Brands"
AGE OF PERSUASION SEASON #3
(Aired January-June 2009)
1. "A Taste for Blood: Direct Marketing"
2. "Recession Marketing"
3. "Nasty is the New Nice"
4. "Rethink the Shark"
5. "According to Hoyle"
6. "Commandeering Holidays"
7. "Great Canadian Campaigns"
8. "Repetition Repetition Repetition"
9. "Sun Tsu and the Art of... Advertising"
10. "Selling God"
11. "Brand Loyalty"
12. "Big vs. Small"
13. "The Real Deal: Authenticity"
14. "Myths of Persuasion"
15. "Marketing the Invisible"
16. "Entertainment or Nothing"
17. "The Museum of Persuasion"
18. "Urban Legends"
19. "Embracing New Media"
20. "Ask Terry"
AGE OF PERSUASION #4
(Aired January-June 2010)
1. "Marketing the Unpleasant"
2. "Buzz"
3. "Pitchmen"
4. "Heroes & Villains"
5. "Persuasion Fail"
6. "Slogans"
7. "Categories"
8. "Are People Idiots?"
9. "Marketing Experiences"
10. "All Things Being Equal: Parity Products"
11. "Context"
12. "Oddballs: Singular Campaigns"
13. "Privacy"
14. "Where Power Resides"
15. "Profiles in (Advertising) Courage"
16. "Negative Advertising"
17. "Opportunism"
18. "More Remarkable Brands"
19. "Ask Terry Some More"
20. "Finding the Ad Men in Mad Men"
AGE OF PERSUASION SEASON #5
(Aired January-June 2011)
1. "It's Not Easy Being Green: Green Marketing"
2. "Luxury Marketing"
3. "Candid Commercials: Real People in Advertising"
4. "Caution: Speedbumps. The Magical Ingredient in Marketing"
5. "Marketing Pioneers"
6. "Even More Remarkable Brands"
7. "Marketing the Unpleasant" (Encore broadcast)
8. "AOP Goes To The Movies"
9. "The Commercials You Grew Up With"
10. "Burn the Boats: Brands That Risked and Won"
11. "Pitchmen" (Encore Broadcast)
12. "Mad Women: The Great Women of Advertising"
13. "Dynamic Duos: The Great Partnerships In Advertising"
14. "Three Foot Marketing"
15. "All Things Being Equal: Parity Advertising" (Encore Broadcast)
16. "The Happy Homemaker: How Advertising Invented the Housewife (Part One)
17. "The Happy Homemaker: How Advertising Invented the Housewife (Part Two)
18. "Genericide: When a Brand Becomes Generic"
19. "Opportunism" (Encore Broadcast)
20. "The Sound of Persuasion"
21. "Ageism In Advertising"
22. "Slogans" (Encore Broadcast)
23. "Terry's Book Club: Favourite Stories from Favourite Books"
24. "Diversity in Advertising"
25. "Ask Terry Again"
UNDER THE INFLUENCE Season #1
(Airs January-June 2012)
1. "Another BRIC in the Wall"
2. "Men Are From Sears, Women Are From Bloomingdale's
3. "Voices of Influence"
4. "Great Brands That Never Advertise"
5. "Getting Personal In The Classifieds"
6. "Big Chill Marketing"
7. "The Marketing Genius of Steve Jobs Part One.
8. "The Marketing Genius of Steve Jobs Part Two.
9. "Movie Marketing"
10. "Marketing In A Crisis"
11. "Accidental Brands"
12. "Handcuffed By Brand Image"
13. "When Big Brands Houdini"
14. "Mascots"
15. "Charlie Bit My Ad: When Advertising Works Too Well"
16. "Sex In Advertising"
17. "Hyper-Targeting: How Marketers Quietly Track You Online"
18. "Colour Schemes: How Colours Make You Buy"
19. "Brand Envy"
20. "When Brands Apologize: Sorry Seems To Be The Smartest Word"
21. "This I Know"
