AOP Looks at the strategic use of "Speed Bumps" in Marketing.

This week on the Age of Persuasion, the topic is marketing "Speed Bumps." We'll look at how counter-intuitive marketers use perfectly-placed speed bumps to slow the selling process down and generate greater sales. We'll talk about how Clairol made their conditioner successful by making it more inconvenient for women, how Buckley's Cough Medicine used a negative slogan to increase their sales by 500%, how Porsche sales surged when the price went up and how Apple made their products sell by making them harder to unpack. Plus, we finally reveal why Van Halen wanted all those brown M&Ms taken out of the bowl. You just might be surprised.