Little Touches Make All The Difference

I bought a pair of boots last week.

I went to the Australian Boot Company store, tried some boots on, and settled on a pair.

I asked about protecting them from snow and salt, and the salesperson said they would put on the first protective coating at no charge. It was a 15 minute process. Then she handed me a card and said "There's a nice pastry shop across the street. Go have a coffee on us while we do this."

The orange card (company colours) said "This booty's on us."

So I walked across the street to a fantastic little pastry shop, and had a nice coffee for 15 minutes and relaxed.

It was such a little touch. But such a nice one - and one that made me feel very good about their company.

Funny how that works. A nice store, a nice staff, good product, but the touch of a free coffee makes me an evangelist for the company.

I'm going back to my company on Monday to look for a small opportunity to be that nice to my clients.

And that smart.