AOP Looks At Marketing Pioneers

There are marketers who create amazing products.

There are marketers that create innovative services.

But then there are marketers who create entire industries.

This episode is dedicated to those marketers who were visionaries, who looked at the world the same way we all do - but saw the future. We'll look at how frustration led to the first camera film, how alcohol led to the first travel agent, how an embarrassing moment at a restaurant changed how we shop forever, how a traveling salesman who wanted to impress a girl led to the very first car rental, and how an ice-fishing moment in Labrador sparked an idea that turned into a $97 billion dollar industry.

And here's a little sample of what you'll hear in this episode - the word "Kodak" was made up to sound like a shutter going off, and Clarence Birdseye, of frozen food fame, got his family surname when an ancestor saved the Queen from an attacking hawk by shooting it in the eye.

Hope you'll join us.