http://www.terryoreilly.ca/blog/rss/ en-us http://www.terryoreilly.ca/blog/aop.html Now Terry O'Reilly and Mike Tennant take you on a wild and fun ride through the history and hallways of advertising in their new book. 2009-10-19 http://www.terryoreilly.ca/blog/show/id/6 http://www.terryoreilly.ca/blog/adjectives.html Adjectives make disbelievers out of believers. 2009-10-22 http://www.terryoreilly.ca/blog/show/id/16 http://www.terryoreilly.ca/blog/presenting.html Five insights for presenting ideas in a boardroom. 2009-11-08 http://www.terryoreilly.ca/blog/show/id/24 http://www.terryoreilly.ca/blog/awards.html After judging award shows for years, I've come to realize you can increase your odds of winning. 2009-11-11 http://www.terryoreilly.ca/blog/show/id/25 http://www.terryoreilly.ca/blog/readthis.html Here is a list of the best advertising and business books I’ve read, and why I recommend them. 2009-09-01 http://www.terryoreilly.ca/blog/show/id/26 http://www.terryoreilly.ca/blog/relationship.html When a company only has eyes on the cash register, it's only a matter of time before it stops ringing. 2009-11-16 http://www.terryoreilly.ca/blog/show/id/27 http://www.terryoreilly.ca/blog/languageofwar.html Marketing is war, and the language reflects it. 2009-11-18 http://www.terryoreilly.ca/blog/show/id/29 http://www.terryoreilly.ca/blog/transformation.html Change brings a lot of opportunity for the brave. 2009-11-25 http://www.terryoreilly.ca/blog/show/id/30 http://www.terryoreilly.ca/blog/all-terrain.html Great ideas must have traction in all mediums. 2009-11-26 http://www.terryoreilly.ca/blog/show/id/31 http://www.terryoreilly.ca/blog/shishkabob.html Great advertising shouldn't worship at the altar of consistency. 2009-12-01 http://www.terryoreilly.ca/blog/show/id/32 http://www.terryoreilly.ca/blog/links.html 2009-11-01 http://www.terryoreilly.ca/blog/show/id/33 http://www.terryoreilly.ca/blog/objectivity.html How you view a product is everything. 2009-12-05 http://www.terryoreilly.ca/blog/show/id/34 http://www.terryoreilly.ca/blog/beatles.html More than just a band, they were a brand. 2009-12-09 http://www.terryoreilly.ca/blog/show/id/35 http://www.terryoreilly.ca/blog/recession-reset.html People acquire new habits in a time of crisis. 2009-12-13 http://www.terryoreilly.ca/blog/show/id/36 http://www.terryoreilly.ca/blog/tigerwoods.html When you earn a living based on your image, what the public thinks, matters. 2009-12-22 http://www.terryoreilly.ca/blog/show/id/37 http://www.terryoreilly.ca/blog/best.html And the rise of Positively Good. 2010-01-09 http://www.terryoreilly.ca/blog/show/id/38 http://www.terryoreilly.ca/blog/client.html The secret ingredient in a leap-of-faith. 2010-02-03 http://www.terryoreilly.ca/blog/show/id/40 http://www.terryoreilly.ca/blog/humour.html A few tricks of the trade from a funny (looking) copywriter. 2010-03-13 http://www.terryoreilly.ca/blog/show/id/41 http://www.terryoreilly.ca/blog/personality.html When a client eliminates a writer's personality, she eliminates the magic in an ad. 2010-04-12 http://www.terryoreilly.ca/blog/show/id/46 http://www.terryoreilly.ca/blog/men.html Surprising insights from Yahoo's 'Marketing to Men' Event. 2010-04-17 http://www.terryoreilly.ca/blog/show/id/49 http://www.terryoreilly.ca/blog/Fence.html Those limitations are artificial. 2010-06-15 http://www.terryoreilly.ca/blog/show/id/51 http://www.terryoreilly.ca/blog/Gap.html The "Aha" moment creates impact. 2010-07-26 http://www.terryoreilly.ca/blog/show/id/53 http://www.terryoreilly.ca/blog/creativity.html A big idea doesn't have to cost a lot of money to have impact. 2010-08-14 http://www.terryoreilly.ca/blog/show/id/54 http://www.terryoreilly.ca/blog/grover.html You know an ad campaign has hit the stratosphere when it hits Sesame Street. 2010-10-12 http://www.terryoreilly.ca/blog/show/id/56 http://www.terryoreilly.ca/blog/blundstone.html The sign of a smart company is when they care about every touchpoint with their customers. 2010-10-17 http://www.terryoreilly.ca/blog/show/id/57 http://www.terryoreilly.ca/blog/AOPpodcast.html The fifth season of AOP will be podcast. 2010-12-22 http://www.terryoreilly.ca/blog/show/id/58 http://www.terryoreilly.ca/blog/AOP/WBEZ.html AOP Crosses the Border. 2011-01-07 http://www.terryoreilly.ca/blog/show/id/59 http://www.terryoreilly.ca/blog/greenmarketing.html First episode of 2011 season is all about Green Marketing. 2011-01-07 http://www.terryoreilly.ca/blog/show/id/60 http://www.terryoreilly.ca/blog/luxury.html This week, Age of Persuasion looks at the world of luxury marketing and what it says about human nature. 2011-01-15 http://www.terryoreilly.ca/blog/show/id/61 http://www.terryoreilly.ca/blog/testimonials.html The use of real people in advertising delivers the one thing advertisers crave - believability. 2011-01-21 http://www.terryoreilly.ca/blog/show/id/62 http://www.terryoreilly.ca/blog/advertising.html How counter-intuitive marketers slow the selling process down and sell more product. 2011-01-29 http://www.terryoreilly.ca/blog/show/id/63 http://www.terryoreilly.ca/blog/marketers.html The Entrepreneurs That Created Products That Created Industries. 2011-02-08 http://www.terryoreilly.ca/blog/show/id/64 http://www.terryoreilly.ca/blog/moviemarketing.html A look at some of the greatest movie marketing stories og all time. 2011-02-26 http://www.terryoreilly.ca/blog/show/id/66 http://www.terryoreilly.ca/blog/madwomen.html Move over Mad Men, it's time to talk about those amazing Mad Women. 2011-03-24 http://www.terryoreilly.ca/blog/show/id/67 http://www.terryoreilly.ca/blog/show/id/68 In an historic move, Pepsi slips to #3 for the first time in over 20 years. 2011-04-05 http://www.terryoreilly.ca/blog/show/id/68 http://www.terryoreilly.ca/blog/MasterList.html A comprehensive list of every episode of the Age of Persuasion and Under The Influence (including our first season of O'Reilly on Advertising) 2011-05-14 http://www.terryoreilly.ca/blog/show/id/69 http://www.terryoreilly.ca/blog/WBEZepisodelist.html Here's a chance to hear Age of Persuasion episodes from past seasons that you may have missed. 2011-08-08 http://www.terryoreilly.ca/blog/show/id/70 http://www.terryoreilly.ca/blog/stevejobs.html Farewell to the greatest marketer of our generation. 2011-10-06 http://www.terryoreilly.ca/blog/show/id/72 http://www.terryoreilly.ca/blog/undertheinfluence.html We leave the age of persuasion and enter a new era of influence. 2011-12-10 http://www.terryoreilly.ca/blog/show/id/73 http://www.terryoreilly.ca/blog/influence.html A Q&A With Terry O'Reilly about his new radio show, Under the Influence. Debuts on CBC Radio One Jan. 7. 2011-12-17 http://www.terryoreilly.ca/blog/show/id/74 http://www.terryoreilly.ca/blog/ageofpersuasion.html To celebrate, all epsiodes from 2011 are now back up and available free on iTunes. 2011-12-22 http://www.terryoreilly.ca/blog/show/id/75 http://www.terryoreilly.ca/blog/show/id/76 New series hits the air Saturday, January 7th, at 11:30am, on CBC Radio One. 2012-01-06 http://www.terryoreilly.ca/blog/show/id/76 http://www.terryoreilly.ca/blog/show/id/77 MacLife Magazine has a hilarious chat with Siri on the new iPhone 4S. 2012-01-10 http://www.terryoreilly.ca/blog/show/id/77 http://www.terryoreilly.ca/blog/show/id/78 Study shows women spend 8 years of their lives shopping. 2012-01-12 http://www.terryoreilly.ca/blog/show/id/78 http://www.terryoreilly.ca/blog/show/id/79 How and why the various voices that influence our lives are chosen is fascinating. 2012-01-21 http://www.terryoreilly.ca/blog/show/id/79 http://www.terryoreilly.ca/blog/music.html This week, Under The Influence explores the use of hit songs in advertising. 2012-02-07 http://www.terryoreilly.ca/blog/show/id/81