Terry O’Reilly's Official Blog - The Age of Persuasion

Age of Persuasion picked up by U.S. public radio station WBEZ in Chicago!

Big news: Age of Persuasion has been picked up by U.S. public radio station WBEZ in Chicago.

WBEZ is the home to such incredible radio programs as This American Life, and Chicago is the third largest radio market in the U.S.

We're thrilled to be in such good company - our show begins airing on WBEZ this Saturday morning. AOP will be running every Saturday for 52 weeks.

The first episode is "It Isn't Easy Being Green: Green Marketing."

The debut coincides with the first show of the 2011 season on CBC - AOP's fifth season (6th if you count season one when the show was called "O'Reilly on Advertising").

Show times this season:

CBC - Saturdays at 11:30am, Thursdays at 2:30pm ET.

Sirius Satellite Channel 137 - Saturdays at 10:30am & 6:30pm ET.

WBEZ Chicago - Saturdays at 6:30am CST.

The other big news, of course, is that the 2011 season will be podcast, so subscribe in iTunes or at www.cbc.ca/ageofpersuasion

RSS

Five Tips for Presenting Ideas.

Five insights for presenting ideas in a boardroom.

THE AGE OF PERSUASION

Now Terry O'Reilly and Mike Tennant take you on a wild and fun ride through the history and hallways of advertising in their new book.

MY FAVOURITE BOOKS

Here is a list of the best advertising and business books I’ve read, and why I recommend them.

Marketing Lessons From The Beatles.

More than just a band, they were a brand.

10 Things I Loved About Steve Jobs.

Farewell to the greatest marketer of our generation.

May 25	Kwantlen Polytechnic University Graphic Design For Marketing
May 27	Global Vintners Wine Expert Retailers

"THEN WE SET HIS HAIR ON FIRE. Insights and Accidents from a Hall-of-Fame Career in Advertising"

Written by BBDO Creative Chairman Phil Dusenberry.

"BILL'S BOOK"

Written by Bob Levenson.

"GEORGE BE CAREFUL"

Written by George Lois.

"FROM THOSE WONDERFUL FOLKS WHO BROUGHT YOU PEARL HARBOUR"

Written by Jerry Della Femina.

SEE ALL BOOKS

Pirate Radio & Television

What I do nine to five, our company specializes in the writing and directing of radio commercials, and the creation of music and sound for television.

SEE ALL LINKS

While advertising and marketing does heave under reams of research, I have always believed that, at the end of the day, it still comes down to creativity and persuasive ideas. And persuasion is an art. This is a site dedicated to breaking down that art, by looking back and gazing forward. But most of all, it is a site driven by connecting the dots when it comes to pop culture, human nature and the numerous gales and undertows that effect communication.

Sprinkled, of course, with the humour required to deal with it all.

Designed by Stone Canoe.