AOP Looks At "Real People In Advertising."

This week on the Age of Persuasion, we look at real people in advertising. Whether it be testimonials, man-on-the-street interviews, expert endorsements, prank phone calls or blind taste tests, real people deliver something advertisers crave - believability. The way regular people react on camera or in live situations is very persuasive - the body language, the nervousness, the hesitancy - all of it makes for a very powerful commercial. In this episode, we look at the origins of Candid Camera on radio (!), we look at testimonials, we talk about famous campaigns that featured real people, we play some of the funniest prank phone call commercials , and we'll talk about the "real person" campaign that ignited the biggest advertising war in history.

Saturday at 11:30am and again Thursday at 2:30pm on CBC Radio One.

Saturday at 10:30am and 6:30pm on Sirius Satellite.

Saturdays at 6:30am on WBEZ Chicago.