Welcome to a brand new radio show.

I'm very excited to announce that I'll be returning to CBC in January with a brand new show, titled "Under the Influence."

It's time for a change.

The currents and undertows of the advertising industry are shifting and moving.

For the first 50 years of the 20th century, advertising was hard-sell.

The next 50 years was persuasion through creativity and media tonnage.

For the last six seasons, we’ve explored the overt art of persuasion. But advertising is no longer a loud one-way conversation. It's a delicate dialogue now.

So we leave the age of persuasion and enter the era of sway and leverage.

Welcome to Under The Influence.

It all starts on Saturday, January 7, 2012 at 11:30am on CBC Radio One.