What I do nine to five, our company specializes in the writing and directing of radio commercials, and the creation of music and sound for television.

While advertising and marketing does heave under reams of research, I have always believed that, at the end of the day, it still comes down to creativity and persuasive ideas. And persuasion is an art. This is a site dedicated to breaking down that art, by looking back and gazing forward. But most of all, it is a site driven by connecting the dots when it comes to pop culture, human nature and the numerous gales and undertows that effect communication.

Sprinkled, of course, with the humour required to deal with it all.

Designed by Stone Canoe.