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    294

    AOP Looks At "Real People In Advertising."

    2011-01-21 | 983 views

    The use of real people in advertising delivers the one thing advertisers crave - believability.


    355

    Luxury Marketing

    2011-01-15 | 1258 views

    This week, Age of Persuasion looks at the world of luxury marketing and what it says about human nature.


    290

    Age of Persuasion picked up by U.S. public radio station WBEZ in Chicago!

    2011-01-07 | 865 views

    AOP Crosses the Border.


    256

    It Isn't Easy Being Green.

    2011-01-07 | 775 views

    First episode of 2011 season is all about Green Marketing.


    325

    The Age of Persuasion is finally podcasting!

    2010-12-22 | 1034 views

    The fifth season of AOP will be podcast.


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Five Tips for Presenting Ideas.
Five insights for presenting ideas in a boardroom.
THE AGE OF PERSUASION
Now Terry O'Reilly and Mike Tennant take you on a wild and fun ride through the history and hallways of advertising in their new book.
MY FAVOURITE BOOKS
Here is a list of the best advertising and business books I’ve read, and why I recommend them.
10 Things I Loved About Steve Jobs.
Farewell to the greatest marketer of our generation.
Marketing Lessons From The Beatles.
More than just a band, they were a brand.

Feb 23 Health Canada
Ottawa, Ontario
Mar 8 GHP Halifax
Apr 24 Travel Health Insurance Association of Canada
San Antonio, Texas
 
Read This!
"THEN WE SET HIS HAIR ON FIRE. Insights and Accidents from a Hall-of-Fame Career in Advertising"

Written by BBDO Creative Chairman Phil Dusenberry.

"BILL'S BOOK"

Written by Bob Levenson.

"GEORGE BE CAREFUL"

Written by George Lois.

"FROM THOSE WONDERFUL FOLKS WHO BROUGHT YOU PEARL HARBOUR"

Written by Jerry Della Femina.

SEE ALL BOOKS
Visit Here Pirate Radio & Television
What I do nine to five, our company specializes in the writing and directing of radio commercials, and the creation of music and sound for television.
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About This Site
While advertising and marketing does heave under reams of research, I have always believed that, at the end of the day, it still comes down to creativity and persuasive ideas. And persuasion is an art. This is a site dedicated to breaking down that art, by looking back and gazing forward. But most of all, it is a site driven by connecting the dots when it comes to pop culture, human nature and the numerous gales and undertows that effect communication.

Sprinkled, of course, with the humour required to deal with it all.

Designed by Stone Canoe.