Terry is frequently asked to speak to companies and associations on the power of advertising. A very passionate presenter, he has very unique and insightful views on what it takes, what it truly takes, to connect with your customers:

Where do great ideas come from? Can you be taught to have them? How can your message pierce the clutter of the media age to be not only heard, but also remembered and acted upon? What are some of the greatest ad campaigns ever, and what makes them tick? These are just some of the questions Terry O'Reilly answers in his keynotes. For over 600,000 listeners, O'Reilly, the host of CBC Radio's hit show The Age of Persuasion, is literally the voice of advertising –– an erudite ad man deconstructing the business, the craft and the business of advertising. Recently named to Marketing Magazines' Power 100, he is co–author with Mike Tennant of The Age of Persuasion: How Marketing Ate Our Culture, the best–selling book published in Canada by Knopf, and in the United States by Counterpoint Press. It will be published in China later this year.

• "Outsmart Them, Don’t Outspend Them."



• In a world where most advertisers don’t really have the budgets to trounce the competition, where small advertisers are up against bigger ones, and where not–for–profit communicators struggle to make an impact, there is a way to gain remarkable returns. It just takes a different mindset, some very clever and smart strategies, and an ability to leverage opportunities others don’t see. See amazing campaigns from around the world that outsmarted the competition, while not having to outspend them.




• "Only the Strong Surprise"



• A highly entertaining and insightful talk on why effective messages must constantly surprise consumers in order to break through. It’s a media–rich presentation, showing examples from around the world of advertising campaigns that harness the power of surprise. Because, in surprise, lies the opportunity to inspire, recruit, convince, persuade or change a perception.




• "Why Customers Have to Feel, Not Just Understand"



• If you truly want to connect with your customers, if you truly want to attract potential customers – you must make them feel your message, not just understand it. Most decisions are made 20% with the brain, 80% with the heart, yet most advertising is aimed at the head. Discover how the most effective advertising uses emotion, empathy, and an ability to identify obstacles and tear them down with outstanding creativity.



• "Rebounding out of a Recession"



• This recession isn't just a downturn, it is a "reset." Consumers are making permanent changes to the way they buy and consume. That means advertisers have to change the way they connect with people. This talk demonstrates how certain companies were able to gain extraordinary momentum coming out of recessions, how communication has to be tweaked in this new reality, and tips on what to leverage . And as with any recession, we may be just coming out of it now, but we will be feeling the effects of it for the foreseeable future. Smart advertisers should steer into the skid –– embrace these changes, and get out of the "upturn gate" early.



• "Changing Perceptions"



• One of the most difficult tasks marketing can undertake is to change a perception. Maybe the public thinks your product is old and stodgy. Maybe your product has such a troubled history that you can’t attract new business. Maybe your service is perceived to deliver an undesirable benefit, but really delivers another highly appealing one. Maybe the tourism to your city is dropping because of a perception. There is a process to changing behaviour and perceptions, and this presentation demonstrates the ways other advertisers have tackled this difficult problem with extraordinary results.



• "The Power of Radio"



• Why is radio the ultimate secret weapon for smart advertisers? Because it's the most visual. In this talk, Terry shows you why radio is one of the most effective mediums in advertising. This talk demonstrates how radio can brand a product, how it can drive sales to retail stores, and how it can sell any product – regardless of how "visual" the product is. Commercials from around the world are used to demonstrate various creative techniques and strategies. Plus, learn how radio is a perfect compliment to websites, with its unique ability to drive consumers to new media.




---








• Yahoo
• The Insurance Bureau of Canada
• London Drugs
• Sasktel
• CIBC
• Bell Aliant
• Alliance Atlantis
• Grano Speakers Series (Creative City Dinner for Mayor´s Office)
• Corus Entertainment
• Rogers
• Standard Radio
• CAPIC (The Canadian Association of Photographers & Illustrators in Communications)
• The Chiropractic Association of Canada
• The Tourism Association of Canada
• Sudbury Tourism Board
• The Ad Club of Canada
• The Kansas City Ad Club
• Canadian Marketing Week
• Broadcast Executive Society
• Association of Municipal Recycling Coordinators
• ACTRA
• The Clio Awards
• Government of Canada
• Government of Ontario
• Community Living Ontario
• Rotman School of Business
• McGill University
• Ryerson University
• Ontario College of Art & Design