Terry is frequently asked to speak to companies and associations on the power of advertising. A very passionate presenter, he has very unique and insightful views on what it takes, what it truly takes, to connect with your customers:

Where do great ideas come from? Can you be taught to have them? How can your message pierce the clutter of the media age to be not only heard, but also remembered and acted upon? What are some of the greatest ad campaigns ever, and what makes them tick? These are just some of the questions Terry O'Reilly answers in his keynotes. For over 600,000 listeners, O'Reilly, the host of CBC Radio's hit show The Age of Persuasion, is literally the voice of advertising –– an erudite ad man deconstructing the business, the craft and the business of advertising. Recently named to Marketing Magazines' Power 100, he is co–author with Mike Tennant of The Age of Persuasion: How Marketing Ate Our Culture, the best–selling book published in Canada by Knopf, and in the United States by Counterpoint Press. It will be published in China later this year.

• "Outsmart Them, Don’t Outspend Them."



• In a world where most advertisers don’t really have the budgets to trounce the competition, where small advertisers are up against bigger ones, and where not–for–profit communicators struggle to make an impact, there is a way to gain remarkable returns. It just takes a different mindset, some very clever and smart strategies, and an ability to leverage opportunities others don’t see. See amazing campaigns from around the world that outsmarted the competition, while not having to outspend them.




• "Only the Strong Surprise"



• A highly entertaining and insightful talk on why effective messages must constantly surprise consumers in order to break through. It’s a media–rich presentation, showing examples from around the world of advertising campaigns that harness the power of surprise. Because, in surprise, lies the opportunity to inspire, recruit, convince, persuade or change a perception.




• "Why Customers Have to Feel, Not Just Understand"



• If you truly want to connect with your customers, if you truly want to attract potential customers – you must make them feel your message, not just understand it. Most decisions are made 20% with the brain, 80% with the heart, yet most advertising is aimed at the head. Discover how the most effective advertising uses emotion, empathy, and an ability to identify obstacles and tear them down with outstanding creativity.



• "The Power Of Storytelling"



• He with the best story wins. All the top products in the world are underpinned by compelling brand stories. Stories move people, stories attract people, stories create brand loyalty. Join Terry O’Reilly as he talks about the best brand stories in the world, how they are created, how they are nurtured, how brand stories have launched new products, how they maintain mature brands, and how your customers situate themselves right in the middle of a great brand story if it’s created with them in mind.



• "Changing Perceptions"



• One of the most difficult tasks marketing can undertake is to change a perception. Maybe the public thinks your product is old and stodgy. Maybe your product has such a troubled history that you can’t attract new business. Maybe your service is perceived to deliver an undesirable benefit, but really delivers another highly appealing one. Maybe the tourism to your city is dropping because of a perception. There is a process to changing behaviour and perceptions, and this presentation demonstrates the ways other advertisers have tackled this difficult problem with extraordinary results.



• "The Delicate Art of Green Marketing"



• Green marketing isn’t like traditional marketing. For starters, it’s not about “image” – it’s about intentions. Green messages ignite more scrutiny than any other form of marketing. That means sustainability marketing must be communicated with intense honesty, creativity and modesty. In this insightful talk, Terry takes his audience on a tour of how companies around the world have successfully marketed their green products and policies. He analyzes the best – and worst – green marketing ideas, offers a timely list of pitfalls, and an inspiring list of remarkable successes.




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• Yahoo
• The Insurance Bureau of Canada
• London Drugs
• Sasktel
• CIBC
• Bell Aliant
• Alliance Atlantis
• Grano Speakers Series (Creative City Dinner for Mayor´s Office)
• Corus Entertainment
• Rogers
• Standard Radio
• CAPIC (The Canadian Association of Photographers & Illustrators in Communications)
• The Chiropractic Association of Canada
• The Tourism Association of Canada
• Sudbury Tourism Board
• The Ad Club of Canada
• The Kansas City Ad Club
• Canadian Marketing Week
• Broadcast Executive Society
• Association of Municipal Recycling Coordinators
• ACTRA
• The Clio Awards
• Government of Canada
• Government of Ontario
• Community Living Ontario
• Rotman School of Business
• McGill University
• Ryerson University
• Ontario College of Art & Design