Terry is frequently asked to speak
to companies and associations on the power of advertising. A very passionate
presenter, he has very unique and insightful views on what it takes,
what it truly takes, to connect with your customers:
Where do great ideas come from? Can you be taught to have them? How can your message pierce
the clutter of the media age to be not only heard, but also remembered
and acted upon? What are some of the greatest ad campaigns ever, and
what makes them tick? These are just some of the questions Terry O'Reilly
answers in his keynotes. For over 600,000 listeners, O'Reilly, the host
of CBC Radio's hit show The Age of Persuasion, is literally the
voice of advertising -- an erudite ad man deconstructing the business,
the craft and the business of advertising. Recently named to Marketing
Magazines' Power 100, he is co-author with Mike Tennant of The Age of Persuasion: How Marketing Ate Our Culture, the best-selling book published by Knopf Canada, and will be released in the United States and China in 2010.
A highly entertaining and insightful
talk on why effective messages must constantly surprise consumers. It’s
a media-rich presentation, showing examples from around the world of
advertising campaigns that harness the power of surprise – deeply
involving consumers, making an impact, and breaking new ground as a
result.
"Why Customers Have to Feel, Not Just Understand"
If you truly want to connect with your customers, if you truly want to attract potential customers –
you must make them feel your message, not just understand it. Most decisions
are made 20% with the brain, 80% with the heart, yet most advertising
is aimed at the head. Discover how the most effective advertising uses
emotion, empathy, and an ability to identify obstacles and tear them
down with outstanding creativity.
"Rebounding out of a Recession"
In this timely talk, Terry O'Reilly maintains that this recession isn't just a downturn,
it is a "reset." Consumers are making permanent changes to
the way they buy and consume. That means advertisers have to change
the way they connect with people. O'Reilly demonstrates how certain
companies were able to gain extraordinary momentum coming out of recessions.
And as with any recession, we may be just coming out of it now, but
we will be feeling the effects of it for the foreseeable future. Smart
advertisers should steer into the skid -- embrace these changes, and
get out of the "upturn gate" early.
"The Power of Radio"
Why is radio the preferred medium for smart advertisers? Because it's the most visual. In this
talk, radio legend O'Reilly shows us why radio is the most under-used
mediums for advertising -- yet one of the most powerful. How have past
masters used the "limitations" of radio to produce remarkably
creative work -- work that has achieved real return on investment. Plus,
how radio can drive consumers to new media
Companies Terry Has Spoken To:
Yahoo
The Insurance Bureau of Canada
London Drugs
Sasktel
CIBC
Bell Aliant
Alliance Atlantis
Grano Speakers Series (Creative City Dinner for Mayor´s Office)
Corus Entertainment
Rogers
Standard Radio
CAPIC (The Canadian Association of Photographers & Illustrators in Communications)
