Terry O’Reilly's Official Blog - The Age of Persuasion

Five easy-to-remember tips for presenting ideas in a boardroom.

Now Terry O'Reilly and Mike Tennant take you on a wild and fun ride through the history and hallways of advertising in their new book.

Marketing Lessons From The Beatles.

More than just a band, they were a brand.

Adjectives Are the Kryptonite of Advertising.

Adjectives make disbelievers out of believers.

The Death Of Best.

And the rise of Positively Good.

Sep 25	Kingston Writersfest Talking about the book and the show.
Oct 1	Headwaters Arts Festival Armchairs, Authors & Arts - Terry and three other authors will be talking about their books.

"THEN WE SET HIS HAIR ON FIRE. Insights and Accidents from a Hall-of-Fame Career in Advertising"

Written by BBDO Creative Chairman Phil Dusenberry.

"BILL'S BOOK"

Written by Bob Levenson.

"GEORGE BE CAREFUL"

Written by George Lois.

"FROM THOSE WONDERFUL FOLKS WHO BROUGHT YOU PEARL HARBOUR"

Written by Jerry Della Femina.

SEE ALL BOOKS

FAQ

Answers to questions that I am frequently asked.

Pirate Radio & Television

What I do nine to five, our company specializes in the writing and directing of radio commercials, and the creation of music and sound for television.

Mitch Joel's Six Pixels of Separation

Mitch Joel is one of the smartest thinkers when it comes to new media. He and I have done a few marketing events together, and I have a lot of respect for him. Check out his site.

SEE ALL LINKS

While advertising and marketing does heave under reams of research, I have always believed that, at the end of the day, it still comes down to creativity and persuasive ideas. And persuasion is an art. This is a site dedicated to breaking down that art, by looking back and gazing forward. But most of all, it is a site driven by connecting the dots when it comes to pop culture, human nature and the numerous gales and undertows that effect communication.

Sprinkled, of course, with the humour required to deal with it all.

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